27 July 2009

SEO – What is it, do I need it and how do I get it?

SEO - What is it?

SEO (or Search Engine Optimisation) is the process by which you analyse and modify your website in order to drive relevant traffic to your site. A lot of people define it as basically enhancing your rankings in Google, this definition is not accurate, the key here is relevance. To enhance your rankings on Google (ignoring relevance) is fairly simple and will not necessarily bring you the people that you would like, to your site.

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13 July 2009

eCommerce..can your business afford to be left behind?

eCommerce, short for electronic commerce is the process used to distribute, buy, sell or market goods and services, and the transfer of funds on-line, through electronic communications or networks. Since 1994, when Jeff Bezos first launched from his own garage, businesses of all shapes and sizes (including Dell, eBay and Walmart) have expanded their on-line presence and at any given time there are approximately 8 million consumers worldwide that actively shop and buy through web-based retailers. On-line surveys predict that on-line retail revenues will exceed the quarter trillion dollar mark by 2011.

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12 July 2009

Convert documents to PDF and save money on print and postage costs

If you have comprehensive product brochures or printed catalogues you will already be aware that their maintenance, distribution and postage can be a costly overhead. A highly popular alternative is the production of "portable document files", more commonly known as PDF. PDF's are easy to create and once they have been converted they can be attached to an email, or saved onto a variety of storage devices including CD's and memory sticks, as well as uploaded to a company website where site visitors may view and download files at their own convenience.

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